Abstract:
We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.
This could also be of interest:
Research Papers
Forecasting with mathematical models
Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: E. Fontela
 
September 1, 1970
Research Papers
Our experiences of forecasting non-fast moving consumer goods products & services
Catalogue: ESOMAR Congress 1989
Authors: Gilles Hustaix, Lynn Y.S. Lin
Company: Burke, Inc.
September 1, 1989
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