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Research reports

Qualitative research into odour problem among sanitary towel users

Unilever is interested in collecting data about theproblems of odour among sanitary towel users with the ultimate goal of deciding the appropriateness oflaunching a deodorised or perfumed towel onto themarket.Qualitative research is an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into odour problem among sanitary towel users. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-odour-problem-among-sanitary-towel-users


Research reports

Qualitative research into attitudes to peat and related products

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI.Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-peat-and-related-products-


Research reports

Report on qualitative research on advertising for Schwepper Russchian

Schweppes has developed a new mixer for vodka called Russchian. Saatchi and Saatchi Garland Compton Ltdhave produced a rough commercial 'the restaurant' and an alternative script of 'the apartment' basedon the theme of Russian lessons for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on qualitative research on advertising for Schwepper Russchian. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-advertising-for-schwepper-russchian


Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Quantitative research on four new packs for Schweppes Shandy

Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Quantitative research on four new packs for Schweppes Shandy. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/quantitative-research-on-four-new-packs-for-schweppes-shandy


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Dairy box packaging research

The main objectives of the research were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/dairy-box-packaging-research-11183


Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/report-on-research-into-three-advertising-approaches-for-town-house-crackers


Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
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Citation

Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets