Resources Library by ANA

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968

Authors: Anthony Cunningham, Norman O'Connor

August 1, 1968

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968

Author: Fedor Rocco

June 15, 1968

Some comments on: "The problems of governments intervention in agriculture"

Market Research Seminar On Agriculture And Farmers

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: David H. Pickard

May 1, 1968

The pricing of new products

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Catalogue: The European Marketing Research Review 1966

Authors: Andre Gabor, Clive Granger

August 1, 1966

Planning advertising strategy

Markets are segmented in many ways, most of which do not bear on the advertiser's problem. The objective is to find the one decisive mode. 2. The consumer weaves a whole world of meanings, values and associations around products. Many of these are...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Daniel Yankelovich

June 1, 1966

Pre-testing advertisements at early stages of campaign development

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: P. A. Hoyes

Company: Ogilvy

June 1, 1966

Medium term forecast of cinema attendance in France

The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Louise Perruche

June 15, 1965

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964

Author: Alain de Vulpian

June 15, 1964

Interviewer recruitment and training

My belief in interviewer selection and training in the simplest terms t we spend a lot of time in studying the problem before we embark on a survey s we take a lot of trouble over sample design and over preparing and testing a questionnaire! we spend...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Paul Howard Berent

June 15, 1962