Resources Library by ANA

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Steve Jones, Scott Crawford, Chris Rowen

February 3, 2002

Beyond eyeballs

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good websites rely on both good marketing and software...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Bonny Brown

June 1, 2001

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001

Author: Ray Poynter

Company: KANTAR TNS Malaysia

February 11, 2001

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999

Authors: Ken Sturgeon, Simon Winter

Company: RONIN International

June 15, 1999

Getting to the future faster

The philosophy behind the Delphi Technique for forecasting is to gather a group of experts all of whom have different perspectives on the issue being studied. Through a series of iterative surveys and discussions the learning of the group is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Alecia S. Helton

September 1, 1998

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Karlan Witt, Ray Poynter

September 1, 1998

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Richard E. Kottler, Andrew Findlater

June 15, 1998

The death of Lady Di

This paper deals with a study based on a large opinion survey conducted on the Net by CNN after the death of Lady Diana. It aims at analysing the discourse content about Diana. SORGEM and IBM-ECAM collaborated in devising a methodology of automatic...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Catherine Gouttas, Jean-Maxence Granier

Company: SORGEM IMR

June 15, 1998

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Daniel Coates, Matthew Froggatt

Company: Burke, Inc.

June 15, 1998