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Research papers

Corporate wellness

The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that 'must not be allowed to fail' if India is to live up to its promise. As such, wellness in this...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Chirajeet Sengupta
Company: Evalueserve
March 3, 2010

Research papers

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010

Research papers

Identifying global targets

This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Katherine Binns
March 3, 2010

Case studies

Effective communication through market research

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years. the most evident change is related to the increase in competition, resulting in a great number of mergers and acquisitions. In order to...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
June 15, 2008

Research papers

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010

Research papers

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010

Research papers

And they lived happily ever after...

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Annelies Verhaeghe
Company: InSites Consulting
March 3, 2010

Research papers

Legally brown

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Ainslie Williams, Sofia Khayech
March 3, 2010

Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010