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Research papers

New ways of panel recruiting

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.The thesis is that motivation is a selection filter for the...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Otto Hellwig, Stefan Vosskötter
April 17, 2005
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Citation

Hellwig and Vosskötter (2005a, April 17). New ways of panel recruiting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-ways-of-panel-recruiting


Research papers

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005
Author: A. J. Olivier
April 17, 2005
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Citation

Olivier, A. J. (2005a, April 17). The relevance of quality standards for international online access panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relevance-of-quality-standards-for-international-online-access-panels


Research papers

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005
Author: Kazuo Kobayashi
March 13, 2005
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Citation

Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/users-attitudes-toward-return-on-marketing-research


Research papers

Brand personality research goes online

Brand personality, initially explored by J. Plummer (1985) and later studied by J. Aaker (1997), is an idea that brands have 'personalities' or a set of human characteristics associated or linked with a brand in many people's minds.It reflects how...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Joseph Plummer, Ping-yi Lee
October 10, 2004
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Citation

Plummer and Lee (2004a, October 10). Brand personality research goes online. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-personality-research-goes-online


Research papers

Perceptions of research in Latin America

We are facing a scenario in transition, in Latin America.What is becoming more important in our activity? What is becoming irrelevant? What is expected from market research? Are we fulfilling the current needs of the clients? In what direction is the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Ney Luiz Silva, Nelsom Marangoni
September 19, 2004
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Citation

Silva and Marangoni (2004a, September 19). Perceptions of research in Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perceptions-of-research-in-latin-america


Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/over-the-net


Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004
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Citation

Ross and Petric (2004a, June 15). Print and the online world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/print-and-the-online-world


Research papers

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Author: Eric Melton
June 15, 2004
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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research papers

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004
Authors: Frank Bracq, Van Terradot
February 22, 2004
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Citation

Bracq and Terradot (2004a, February 22). Finding a place in the moving market of information supplies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finding-a-place-in-the-moving-market-of-information-supplies