From e-surveys to e-interviews
It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews serves as a reference data gathering method for e-surveys. The features of e-interviews are discussed, and a simple method to assess e-surveys against the proposed reference is presented. Finally, several current practices in online surveying are discussed in the light of the proposed methodology.
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