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Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013
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Citation

Faigelman and Bauer (2013a, June 15). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down-


Research papers

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010
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Citation

Amatullo and Salij (2010a, March 03). Improving cancer prevention and communication. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/improving-cancer-prevention-and-communication


Research papers

Identifying global targets

This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Katherine Binns
March 3, 2010
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Citation

Binns, K. (2010a, March 03). Identifying global targets. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/identifying-global-targets


Research papers

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
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Citation

Schlack and Jennings (2010a, March 03). Meeting business needs by meeting patient and caregiver needs. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/meeting-business-needs-by-meeting-patient-and-caregiver-needs


Research papers

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010
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Citation

Lee, L. (2010a, March 03). Recognizing hidden factors in healthcare innovation. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/recognizing-hidden-factors-in-healthcare-innovation


Research papers

And they lived happily ever after...

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Annelies Verhaeghe
Company: InSites Consulting
March 3, 2010
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Citation

Verhaeghe, A. (2010a, March 03). And they lived happily ever after.... ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/and-they-lived-happily-ever-after-


Research papers

Legally brown

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Ainslie Williams, Sofia Khayech
March 3, 2010
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Citation

Williams and Khayech (2010a, March 03). Legally brown. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/legally-brown


Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/health-2-0


Research papers

A healthy dose of normality

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Andrew Vincent
March 3, 2010
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Citation

Vincent, A. (2010a, March 03). A healthy dose of normality. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/a-healthy-dose-of-normality