Resources Library by ANA

Measuring the complementary effects of online and offline media

Advertisers are increasingly integrating Internet advertising into their branding campaigns and engaging in research to help them understand how online and offline can be combined to create synergistic effects.Yahoo! and Dynamic Logic have partnered...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Jeffrey Graham, Michele Madansky

June 14, 2004

Looking for numbers

Studies over the years have attempted to document the relationship between consumers and ambient media. An array of research methods has been brought to the task: from focus groups to questions in syndicated studies to primary research in 'eyes-on'...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Cynthia Evans

June 14, 2004

Internet applications in the total media mix

The paper demonstrates the contribution of the internet and its applications to advertisers' total media plans. The paper compares the potential strength of the internet, focussing on past campaigns that have been run using traditional media to cover...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Simon Nudds

June 14, 2004

Multi-media

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Peter Masson

June 14, 2004

In-store advertising audience measurement principles

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Doug Adams, Jim Spaeth

June 20, 2003

OOH VS. other media

How efficiently does ambient media reach and affect people? Does it do it as efficiently as Starbucks' investments in television, radio and print advertising? For last summer, the answer was yes, it was as efficient as the other media. This is a case...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Ann L. Breese, Donald E. Bruzzone

Company: Starbucks Corporation

June 20, 2003

Magazine reader involvement improves ROI

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Britta C. Ware

June 19, 2003

Specific issue reach and specific issue effects

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

June 19, 2003

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Eric Melton, Marco Vriens

Company: KANTAR TNS Malaysia

June 19, 2003