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Qualitative research into Soya Choice advertising development

Date of publication: September 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Young and Rubicam Ltd. have developed a new TV commercial for Soya Choice which embodies certain features of the original campaign and initially involves a cartoon execution. Qualitative research was therefore required in order to test the communication of this approach and to screen for potential negatives. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, September 01). Qualitative research into Soya Choice advertising development . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pack-and-advertising-development-for-shippam-s-sandwichmakers