Resources Library by ANA

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006

Authors: Karla Costa, Philip Rhodes

October 20, 2006

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006

Authors: Silvio Pires de Paula, Sergio Beniamino

Company: Demanda

October 20, 2006

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006

Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales

Companies: GfK, Pearson S.A. de C.V.

October 20, 2006

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006

Does fame always lead to fortune?

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research,...

Catalogue: Latin America 2006

Authors: Silvia Quintanilha, Milton Souza

Company: KANTAR TNS Malaysia

October 20, 2006

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006

Authors: Roberto Lobl, Luisa Fernanda Streber

Company: IBOPE Inteligencia

October 10, 2006

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

New frontiers for neuroscience

Synaesthesia is the branch of neuroscience that studies anomalies of perception: subjects who have a multi-coloured vision by listening to a voice, or see numbers and letters in colour, hear a sound by looking pictures, etc. The objective of this...

Catalogue: Qualitative 2006

Author: Luigi Toiati

Company: Focus S.r.L.

October 8, 2006

Spiritual tourism

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name.Spiritual tourists seek...

Catalogue: Leisure 2006

Author: Christoph B. Melchers

October 8, 2006