Abstract:

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name. Spiritual tourists seek something that is worth being interested in, that can give their lives new richness or even a new direction. They want to visit meaning and investigate whether they experience anything sustainable. In order for such expectations to be fulfilled, appropriate destinations are subject to special demands on marketing and organization of the visit.