Back

Does fame always lead to fortune?

Date of publication: October 20, 2006

Catalogue: Latin America 2006

Company:

Authors: Silvia Quintanilha, Milton Souza

Abstract:

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research, on findings from Millward Brown's database and knowledge bank and from the celebrities tracking study conducted in Brazil in July 2006.

Silvia Quintanilha

Author

This is a long description of some author details.

Milton Souza

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Quintanilha and Souza (2006a, October 20). Does fame always lead to fortune?. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/does-fame-always-lead-to-fortune-