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Does fame always lead to fortune?

Date of publication: October 20, 2006

Catalogue: Latin America 2006

Company:

Authors: Silvia Quintanilha, Milton Souza

Abstract:

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research, on findings from Millward Brown's database and knowledge bank and from the celebrities tracking study conducted in Brazil in July 2006.

Silvia Quintanilha

Author

This is a long description of some author details.

Milton Souza

Author

This is a long description of some author details.

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Quintanilha and Souza (2006a, October 20). Does fame always lead to fortune?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/always-on