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Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018
Authors: Lucy Davison, Lauren Raby
November 13, 2018
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Citation

Davison and Raby (2018a, November 13). The great internal communication experiment. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment


Webinars

In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018
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Citation

El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-humans-truths-


Webinars

Finding new stories in old data

Narrative psychotherapy has been around since the 1970s-1980s, helping people identify their resources and create new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need that brands...

Catalogue: Webinars 2018
Author: Oana Popa Rengle
May 4, 2018
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Citation

Rengle, O. P. (2018a, May 04). Finding new stories in old data. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data-9266


Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sonification-9265


Webinars

Controller or processor in GDPR, it does matter!

Market researchers have always been at the forefront of turning data into meaningful insights. At the same time protecting the privacy of people whose data we are using is crucial, and with the GDPR more than ever. One of the cornerstones of the...

Catalogue: Webinars 2018
Authors: Jan Willem Knibbe, Kim Smouter-Umans
April 5, 2018
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Citation

Knibbe and Smouter-Umans (2018a, April 05). Controller or processor in GDPR, it does matter! . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/controller-or-processor-in-gdpr-it-does-matter-


Webinars

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018
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Citation

Pingitore and Mitchell (2018a, February 27). The future of work (Session 2). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future-of-work-session-2-


Webinars

The future of work (Session 1)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018
×

Citation

Pingitore and Mitchell (2018a, February 27). The future of work (Session 1). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future-of-work-session-1-


Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018
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Citation

Ramos, M. (2018a, February 08). Strategies to increase feedback quality in open-ended survey questions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/strategies-to-increase-feedback-quality-in-open-ended-survey-questions


Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017
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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research