Abstract:
Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for example, who rely mainly on visual perception when creating three-dimensional products or situations. This paper describes effective ways of achieving a more graphically orientated presentation of results, against the background of a completed research project. A dear conception of the research process is particularly important for the employment of video technology. The question of how to structure the report around the various types of media used is also discussed.
Research Papers
Data management for conceptual design research (German)
Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
Research Papers
The pessimism with technology (German)
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
 
June 15, 1982
Research Papers
Ethnographic research and great storytelling
Catalogue: Qualitative 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard
Company: GfK
October 8, 2006
