Resources Library by ANA

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

Companies: Microsoft, SHARE Creative

September 28, 2023

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023

Authors: Sally Joubert, Georgia Phillips

September 27, 2023

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023

Authors: Cecile Carre, Eva Wittmann

September 27, 2023

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023

Authors: Ben Liang, Will Goodhand, Chris Wallbridge

September 27, 2023

An Innovative Approach to Employee Experience

This is the story of how Judo Bank changed the way it listens to its people, proving that supporting the well-being and happiness of its people makes for happy shareholders, supporting the old adage ?happy people make productive people?. It all...

Catalogue: Congress 2023

Authors: Garreth Chandler, Laurie Hibbs, Ben Griffiths

September 27, 2023

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023

Authors: Oana Stroie, Tania Page

Company: Toluna

September 27, 2023

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023

Authors: Francky David, Nathalie Coste

Companies: Nestle, Lovebrands

September 27, 2023

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023

Authors: Lisa Speck, Steve Silvers

September 27, 2023

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023

Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder

September 27, 2023