Resources Library by ANA

Sensory segmentation, optimization and reverse engineering

This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Howard R. Moskowitz, James Barash

Company: Moskowitz Jacobs Inc.

December 1, 1996

Preference maps from paired data

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Dominic Buck, Keith Greenhoff

Company: Product Perceptions Ltd.

December 1, 1996

Colour-odour synesthesia

Synesthesia, the phenomenon of cross-modal perception, is well known in the visual and auditory realms. Recent studies show that contrary to conventional wisdom there are regular and systematic correlations between smell and vision. Smells have...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Avery N. Gilbert

December 1, 1996

Monadically or by paired comparison?

Session I of this seminar describes several experiences with product tests and mappings as development tools. One paper deals in particular with preference maps from paired comparisons. The present paper adds some of our experiences in drawing...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Felix Schaefer

Company: Schaefer market research GmbH

December 1, 1996

Butterflies and tortoises

This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Lorna Lee, Dydiane Goodman

December 1, 1996

Perceptual maps of sensory analysis and consumer reactions

A Perceptual Map of quantitative fragrance profiles can provide the perfumer with a “snapshot” of the current olfactive market. To provide the perfumer with a stable platform to work with, the core to this approach is Quantitative Fragrance...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: David W. Ingersoll

Company: Givaudan

December 1, 1996

Preference and past brands used

This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Francisco Batalla

December 1, 1996

Advertising effect modelling

Measuring and modelling advertising effectiveness have attracted considerable attention from researchers and practitioners. This paper presents development, testing and applications of a new market model for advertising effect. It represents an...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Lars Grønholdt

November 11, 1996

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Jean-Louis Laborie, Gilles Santini

November 11, 1996