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Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into pack and advertising development for Shippam's sandwichmakers. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pack-and-advertising-development-for-shippam-s-sandwichmakers


Research reports

Qualitative research into new product development for Kraft Foods Limited

As a result of previous research findings, Kraft has decided to explore and develop further theconcept of a range of frozen cheese products. Inaddition to a number of product stimuli (refined asa result of the previous stage of research), a numberof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-development-for-kraft-foods-limited-


Research reports

Qualitative research into Toyota advertising

A new advertising campaign has been developed for Toyota (GB) Limited which emphasizes the reliability of Toyota cars. The creative strategy of the campaign involves a fairly radical approach, and accordingly Toyota (GB) Limited required the approach...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising


Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

12 week follow-up to Odor Eater split foot research

Combe Inc. proposes to market on a national basis inthe UK the Odor Eaters gel insole. However, beforeinitiating further progress in terms of manufacturing,it was considered necessary to submit to consumerappraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). 12 week follow-up to Odor Eater split foot research. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/12-week-follow-up-to-odor-eater-split-foot-research


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/summing-up


Research papers

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Coen C. J. de Koning, Jan L.N. Molenaar
December 1, 1976
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Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction


Research reports

Qualitative research into Lucozade advertising developments

As part of the exercise to revitalize Lucozade'sadvertising, Leo Burnett has produced two new creativeconcepts. One is a testimonial approach and the otheris entitled Mr. Gloom. These were prepared as filmedstoryboards and transferred to V.C.R. for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11162