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Case studies

Grouping of skills the application of research techniques to a problem or job mobility

This paper describes a case study in the application of research techniques to a problem concerning occupational mobility. In 1975 the Training Services Agency, under the aegis of the UK Manpower Services Commission, initiated a project called...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Geoffrey Holland, Ann Hughes Hallett
June 15, 1976
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Citation

Holland and Hallett (1976a, June 15). Grouping of skills the application of research techniques to a problem or job mobility. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/grouping-of-skills-the-application-of-research-techniques-to-a-problem-or-job-mobility


Research papers

Segmentation index and store image in retail and service establishments

In attempting to develop market segments for retail establishments, a Segmentation Index can be used effectively. This is a tool constructed by using a number of subjective and objective criteria in order to determine socio-economic status of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Coskun Samli
June 15, 1976
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Citation

Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/segmentation-index-and-store-image-in-retail-and-service-establishments


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research papers

Education in marketing for the non-specialist

It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Mckenzie
June 1, 1976
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Citation

Mckenzie, J. (1976a, June 01). Education in marketing for the non-specialist. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/education-in-marketing-for-the-non-specialist


Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Davis
June 1, 1976
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Citation

Davis, J. (1976a, June 01). The market research society diploma scheme. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/the-market-research-society-diploma-scheme


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising


Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/yorkie-commercial-research