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Magazines

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018
Author: ESOMAR B.V.
September 1, 2018
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Citation

B.V., E. (2018a, September 01). Research World (September 2018). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/research-world-september-2018-


Videos

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
August 23, 2018
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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-


Research reports

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
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Citation

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/global-market-research-2018


Videos

Reinventing a win-win loyalty experience

Reinventing an omnichannel shopping experience requires two equally important ingredients:1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation;2. Adding a layer of gamification to enhance the...

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Zyed Jamoussi
June 6, 2018
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Citation

Jamoussi, Z. (2018a, June 06). Reinventing a win-win loyalty experience. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/reinventing-a-win-win-loyalty-experience


Videos

Supplying retailers in 2018 and beyond

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Keith Sleight
Company: Unilever
June 6, 2018
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Citation

Sleight, K. (2018a, June 06). Supplying retailers in 2018 and beyond. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/supplying-retailers-in-2018-and-beyond


Videos

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Danielle Pinnington
June 6, 2018
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/measuring-todays-shopper


Videos

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018
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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-


Videos

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/growing-your-brand-through-connecting-the-dots


Videos

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
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Citation

Vandenreijt, B. (2018a, June 06). Translating online sensation into the store. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/translating-online-sensation-into-the-store