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Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

Qualitative research on the sausage market

The research was therefore required to identify the key 'triggers'in the market, to enable a closer and deeper understanding of howand why housewives discriminate between types of sausages.Th is will be used to aid in the relaunch of Walls's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on the sausage market. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-sausage-market


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner


Research reports

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/research-report-in-the-ease-of-assembly-of-self-assembly-units-on-behalf-of-hygena-limited


Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts


Research reports

Qualitative research into Sunsilk hairspray packaging

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977which necessitates a change in packaging design. The currantresearch program is concerned with consumer evaluation ofnew...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into Sunsilk hairspray packaging. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-hairspray-packaging


Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners