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Research reports

Tea bag brand proposition research

This research was designed to test out consumerresponses to two propositions developed for Typhoo. The overall objectives of this research were todetermine which of the routes outlined above bestoptimizes the opportunity in the premium end of thetea...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Tea bag brand proposition research. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/tea-bag-brand-proposition-research


Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research reports

Qualitative research into antiseptic spray concepts

A concept has been developed for an antiseptic sprayproduct to be marketed under the Elastoplast name.Such a product would replace conventional antisepticcreams or lotions applied with cotton wool.There are, at present, two variations of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-antiseptic-spray-concepts


Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


Research reports

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
×

Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/cabana-advertising-research-


Research reports

Lad 1 creative research

This research was designed to evaluate consumerreactions to the Lad 1 creative development: 1. The campaign idea represented by threeAnimatics;2. Three Animatics (Astronauts, Napoleon and Racehorses);3. The name 'Maes Lite Lager';4. Four possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
×

Citation

, C. (1978a, December 01). Lad 1 creative research. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/lad-1-creative-research


Research reports

Qualitative research into Dairy Box Eggs

Rowntree Mackintoshare considering producing a Dairy Box egg in theMackintosh style i.e. a sealed egg with bagged, foilwrapped chocolates inside.The objectives of the research reported here wereto examine responses to the change of style andmore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into Dairy Box Eggs. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-eggs


Research reports

Qualitative research into 'poster sticker' advertising for Kronenbourg

The objectives of the research were to:1. Assess whether 'Poster Sticker' communicatedthe creative strategy;2. Assess whether the proposed poster campaign communicated the creative strategy;3. Understand the positives and negatives ofboth the 'Poster...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
×

Citation

, C. (1978a, November 01). Qualitative research into 'poster sticker' advertising for Kronenbourg. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg