Qualitative research into Dairy Box Eggs

Date of publication: November 1, 1978


Rowntree Mackintosh are considering producing a Dairy Box egg in the Mackintosh style i.e. a sealed egg with bagged, foil wrapped chocolates inside. The objectives of the research reported here were to examine responses to the change of style and more specifically to examine:

1. Consumer feelings about sealed versus unsealed eggs;

2. Comparative reactions between chocolates in an unwrapped tray or foiled and bagged. 

CRAM/Peter Cooper Archive


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