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Research reports

Qualitative research into Britvic advertising

Prior to putting on air two new commercials formixers and fruit juices ("Tie" and "Swotting") inwhich Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith andto his role. For this purpose, it was proposed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Qualitative research into Britvic advertising. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-britvic-advertising


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Project Rabbit

On 20th September 1977, a 'Think Tank' was heldwith Heinz/Agency management. The objectiveswere to identify snack ideas (areas or rough productrecipes) that are considered likely to achievereasonable success in the short-term and largepotential in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Project Rabbit. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/project-rabbit


Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into strong flour. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-strong-flour


Research reports

Qualitative research into Night Nurse advertising developments

A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to 1. Check each of the final 'Neighbours'executions for the nature...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments


Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Pint size advertising

Pint Size is the brand name being given to the product beinglaunched, by Cadbury Typhoo, into the filled milk market.Filled milk consists of the more traditional skimmed milkwith vegetable fats added. The initial concept work was carried out by C.L.K...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/pint-size-advertising


Research reports

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Consumer research on bathroom products. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/consumer-research-on-bathroom-products


Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors