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ABC's people & products marketing & research services system

Date of publication: May 1, 1994

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Richard Montesano

Abstract:

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some data examples that have previously been presented. Part II reveals the methods used to best determine what procedures would result in the most accurate prototypes of unmeasured network primetime TV programs. Part III utilizes the 1994 MRI Upfront product and media usage survey to test the application of the system.

Richard Montesano

Author

This is a long description of some author details.

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Citation

Montesano, R. (1994a, May 01). ABC's people & products marketing & research services system. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/abc-s-people-products-marketing-research-services-system