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AUTO BILD market barometer connectivity

Date of publication: May 24, 2013

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Company: Happy Thinking People

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Abstract:

'Connectivity'-one of the biggest opportunities as well as one of the greatest challenges for the automobile industry was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from Europe's biggest car magazine. From an online survey among 1,400 car drivers and from two additional online communities backed up by face-to-face explorations this presentation derives a status quo of the market as well as surprising insights that are key to unlocking the market potential of connectivity.

Clarissa Moughrabi

Author

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Nicolas Loose

Author

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Thomas Schindlbeck

Author

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