Abstract:

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully understand the 'whys' that explain decision-making behavior.However, qual and quant data are in one sense similar: both data types are in essence abstract symbols representing observed or deduced phenomenon.This commonality across data types provides a theoretic base for the further development of software that allows for the computerized analyses of qualitative interviews.