As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry. Obviously, the implication of the changes would be profound to the pharmaceutical industry. This paper describes these changes as well as analyzes influential factors behind the behavior.
Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 23, 2003
Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977
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