Back

Complementary of methods in copy-testing

Date of publication: June 15, 1979

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Piet Vanden Abeele, I. Butaye

Abstract:

This paper argues that the advance in knowledge about the communication process of advertising has been insufficiently applied in the context of copy-testing methods, in particular of pre-testing methods. It surveys the progress of social psychological research on communication from the early learning theory approach to the more recent cognitive response approach.

Piet Vanden Abeele

Author

This is a long description of some author details.

I. Butaye

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: David W. Olson

 

June 15, 1984

×

Citation

Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance


Research Papers

Experiments in copy-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Heinz Alpers

 

June 15, 1980

×

Citation

Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/experiments-in-copy-testing


Research Papers

An experiment of copy-testing for posters

Catalogue: ESOMAR Congress 1966

Author: Nicolas Lebeuf

 

September 1, 1966

×

Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters