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Complementary of methods in copy-testing

Date of publication: June 15, 1979

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Piet Vanden Abeele, I. Butaye

Abstract:

This paper argues that the advance in knowledge about the communication process of advertising has been insufficiently applied in the context of copy-testing methods, in particular of pre-testing methods. It surveys the progress of social psychological research on communication from the early learning theory approach to the more recent cognitive response approach.

Piet Vanden Abeele

Author

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I. Butaye

Author

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Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: David W. Olson

 

June 15, 1984

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Citation

Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance


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Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

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Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: ESOMAR Congress 1966

Author: Nicolas Lebeuf

 

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Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters


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Citation

Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters