Back

Consumer behaviour and demand projections for the consumer electronics market in Brazil

Date of publication: April 18, 2004

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Company: Philips International

Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal

Abstract:

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive power, even in volatile and immature markets and countries with unstable economies. Qualitative analysis is integrated with econometric models and macroeconomic scenarios. The focus is a case study of the TV sets market in Brazil.

Ana Hutz

Author

This is a long description of some author details.

Christian Andrei

Author

This is a long description of some author details.

Gustavo Madi Rezende

Author

This is a long description of some author details.

Elisabete Paschoal

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Understanding consumer behaviour

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Luiz Fernando Goes, Sonia Bittar

 

October 24, 2004

×

Citation

Goes and Bittar (2004a, October 24). Understanding consumer behaviour. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/understanding-consumer-behaviour


Research Papers

Consumer behaviour and the buying decision

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mihail C. Demetrescu

 

June 15, 1973

×

Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research Papers

The innovation process in consumer electronics

Catalogue: Seminar 1979: New Product Development

Author: Mario van Hamersveld

Company: Philips International

October 1, 1979

×

Citation

van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hutz, Andrei, Rezende and Paschoal (2004a, April 18). Consumer behaviour and demand projections for the consumer electronics market in Brazil. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics