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Data processing

Date of publication: February 1, 2004

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Garj Basi

Abstract:

Data processing in commercial market research agencies is facing major change. This paper explores what forces are driving this change and how the world of survey processing will need to adapt and evolve over the coming years. These forces of change can be broadly split into two categories: client driven changes and technology driven advances. The paper discusses the plans to embrace this change at BMRB.

Garj Basi

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Basi, G. (2004a, February 01). Data processing. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/editing-coding-and-processing-of-market-research-data