Data processing

Date of publication: February 1, 2004

Author: Garj Basi


Data processing in commercial market research agencies is facing major change. This paper explores what forces are driving this change and how the world of survey processing will need to adapt and evolve over the coming years. These forces of change can be broadly split into two categories: client driven changes and technology driven advances. The paper discusses the plans to embrace this change at BMRB.

Garj Basi


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