Abstract:
What's UP? Ever thought about UP; Why you speak up in meetings when a hot topic comes UP but at other times you shut UP, make up excuses, so as not to stir UP trouble? And is your communication more like researchers walk into a bar... or rather like. It was a dark and stormy night? Do you sometimes find advertising memorable, but not the brand name? Ever wonder why we remember the faces of students in our school book but not their names? Words, images, metaphors, stories, emotions... communication is a many splendored, and confusing thing. Is it true that we only use 10% of our brain? No, it isn't. But how we use it might surprise you. And how you can use this knowledge to revolutionize your communication might inspire you. That is because our brain... sorry, this is only a teaser! Can you not read this paper? It is UP to you.
This could also be of interest:
Research Papers
Don't count out the paper diary yet!
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Ken Purdye, Gérard Malo
 
June 15, 1992
Research Papers
A paper on toilet paper
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Marco Vecchia
 
September 1, 1996
Research Papers
Action-based system to maintain customer loyalty
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Johannes Adler
Company: Deutsche Telekom
September 1, 1995
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