Abstract:
This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief. The study comprised responses to different, actual 'real' messages about brands, companies, FDA statements, planned corporate actions, and general information. The 24 elements or messages themselves were 'realistic', culled from the corporation news reports over the past few years, and were created as if they came from a corporate press release and communication.
Research Papers
Calculating the eROI for pharmaceutical websites
Catalogue: Global Healthcare 2006
Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert
 
February 6, 2006
Research Papers
Stock market activity
Catalogue: Congress 2006: Foresight
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry
Company: Moskowitz Jacobs Inc.
September 17, 2006
Research Papers
Meeting business needs by meeting patient and caregiver needs
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
