Back

Game, set, match!

Date of publication: June 1, 2008

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Company: Havas Group

Authors: Isabelle Le Roy, Julien Vivier

Abstract:

Sport Eye Tracking allows Havas Media and Havas Sports to assess whether brands are effectively looked at by TV viewers during sports broadcasting.Does the viewer focus only on the game action or does he also spot brands on television? How long is the brand really looked at compared to the time it is visible? What are the most efficient locations for a brand? An exclusive study implemented during a Rugby game including 30 brands and 21 spots answers these key questions and illustrate the relevance of the new tool Sport Eye Tracking.

Isabelle Le Roy

Author

This is a long description of some author details.

Julien Vivier

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The game experiments

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

×

Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-game-experiments


Research Papers

Let's go game!

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira

 

November 20, 2013

×

Citation

Rodrigues, Yagi and de Siqueira (2013a, November 20). Let's go game!. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/let-s-go-game--8098


Videos

Next Please: Online game for bank tellers

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

 

June 15, 2012

×

Citation

Lajka, J. (2012a, June 15). Next Please: Online game for bank tellers. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Le Roy and Vivier (2008a, June 01). Game, set, match!. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers