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Game, set, match!

Date of publication: June 1, 2008

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Company: Havas Group

Authors: Isabelle Le Roy, Julien Vivier

Abstract:

Sport Eye Tracking allows Havas Media and Havas Sports to assess whether brands are effectively looked at by TV viewers during sports broadcasting.Does the viewer focus only on the game action or does he also spot brands on television? How long is the brand really looked at compared to the time it is visible? What are the most efficient locations for a brand? An exclusive study implemented during a Rugby game including 30 brands and 21 spots answers these key questions and illustrate the relevance of the new tool Sport Eye Tracking.

Isabelle Le Roy

Author

This is a long description of some author details.

Julien Vivier

Author

This is a long description of some author details.

Research Papers

Event & sponsorship valuator

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

October 21, 2010

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Citation

Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/event-sponsorship-valuator


Research Papers

Seeing is believing

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Cassandra Thomas-Smith, Greg Barnett

 

October 21, 2010

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Citation

Thomas-Smith and Barnett (2010a, October 21). Seeing is believing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/seeing-is-believing


Magazines

Research World (January-February 2014)

Catalogue: Research World 2014

Author: ESOMAR B.V.

 

February 15, 2014

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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2014-


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Citation

Le Roy and Vivier (2008a, June 01). Game, set, match!. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2014-