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How to optimize a sales organisation in the financial area

Date of publication: September 3, 1989

Catalogue: ESOMAR Congress 1989

Author: Gisela Stengel-Guettner

Abstract:

A company in the financial area had developed a special conception of a sales organisation. One main target of this research was to find the correct way of addressing (advertising, head hunting or other methods) for possible candidates for such a sales organisation.

Gisela Stengel-Guettner

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Citation

Stengel-Guettner, G. (1989a, September 03). How to optimize a sales organisation in the financial area. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/the-development-of-a-financial-panel-and-its-contribution-to-financial-marketing