Abstract:

China's online population is on the brink of overtaking the United States as the largest in the world. Growing at six million users a month (10 times the pace of US internet growth), China's internet users, who are predominately of a young age, will constitute the world's largest internet market by the close of decade. This paper focuses on understanding the behavior and culture of China's young internet users, a driving influence on future internet developments in the Asian region and globally.