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Improving quality in multi-country projects by capturing its heterogeneity

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Company:

Authors: Jorge Lipetz, Mónica S. Markwald, Jorge García-González

Abstract:

This paper expresses a growing concern over globalisation and new market research demands and is a review based on factual experience regarding the problems and pitfalls facing multi-country research in Latin America with the purpose of helping manufacturers and researchers avoid these problems.

Jorge Lipetz

Author

This is a long description of some author details.

Mónica S. Markwald

Author

This is a long description of some author details.

Jorge García-González

Author

This is a long description of some author details.

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Lipetz, Markwald and García-González (1998a, September 01). Improving quality in multi-country projects by capturing its heterogeneity . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research