Abstract:

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of the future that pose a number of challenges to anyone involved in peoplemeter TAM, both suppliers and clients. A plethora of new and constantly evolving technologies, an increasing reluctance of people to take part in research surveys and the ease with which TV peripherals can be added to (and taken away from) the home have an enormous impact on how panels are managed today, and in the future.