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Market research as a tool for company forecasting and planning

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: Luigi Pieraccioni

Abstract:

Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company planning and national planning, and because the latter, directly or indirectly, forms an essential frame of reference for company planning.

Luigi Pieraccioni

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Research Papers

Market research as a tool for prognosis

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bareld van der Meer

 

June 15, 1959

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Citation

van der Meer, B. (1959a, June 15). Market research as a tool for prognosis. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis


Research Papers

Audience reaction as a tool for planning

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994

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Citation

Wearn and Windle (1994a, June 15). Audience reaction as a tool for planning. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/audience-reaction-as-a-tool-for-planning


Research Papers

Marketing research as a top management tool

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Max Gloor

Company: Nestlé

August 21, 1967

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Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool


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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Pieraccioni, L. (1969a, August 01). Market research as a tool for company forecasting and planning. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool