Abstract:
Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company planning and national planning, and because the latter, directly or indirectly, forms an essential frame of reference for company planning.
This could also be of interest:
Research Papers
Market research as a tool for prognosis
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van der Meer
 
June 15, 1959
Research Papers
Audience reaction as a tool for planning
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Tony Wearn, Richard Windle
Company: British Broadcasting Corporation (BBC)
June 15, 1994
Research Papers
Marketing research as a top management tool
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
