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Playing the Insights Game: Who is the client, and what do they want?

Date of publication: October 10, 2023

Catalogue: Congress 2023

Company: ESOMAR

Author: Xabier Palacio

Abstract:

The Insights Industry has become more connected. The old client-agency dichotomy has grown into a more complex set of relationships. But just how large is this effect? Who are the clients today? And what do they want? Join us as we explore these questions through the eyes of ESOMAR's family of reports on the global industry.


Xabier Palacio

Author

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Catalogue: Congress 2006: Foresight

Authors: Gary Schwartz, John Jennick

Company: EGG Research & Consultancy Ltd.

September 17, 2006

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Schwartz and Jennick (2006a, September 17). Playing the egg game. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/playing-the-egg-game


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Give them what they want

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Jaime Rose, Margaret Callaghan

Company: Ipsos MRBI

May 9, 2004

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Rose and Callaghan (2004a, May 09). Give them what they want. ANA - ESOMAR. Retrieved April 27, 2024, from


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Playing the insights day

Catalogue: Congress 2023

Author: Xabier Palacio

Company: ESOMAR

October 5, 2023

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Citation

Palacio, X. (2023a, October 05). Playing the insights day. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/playing-the-insights-day


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Citation

Palacio, X. (2023a, October 10). Playing the Insights Game: Who is the client, and what do they want?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/playing-the-insights-day