Quantitative research on four new packs for Schweppes Shandy

Date of publication: March 1, 1977


Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore were:

1 To quantitatively assess which of the four packs would be the most appropriate for the new Schweppes Shandy;

2 To isolate any age differences in responses;

3 To isolate any North-South differences in responses;

4 To discover how the packs compared with Top Deck Shandy. 

CRAM/Peter Cooper Archive


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