Abstract:
Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore were:
1 To quantitatively assess which of the four packs would be the most appropriate for the new Schweppes Shandy;
2 To isolate any age differences in responses;
3 To isolate any North-South differences in responses;
4 To discover how the packs compared with Top Deck Shandy.
This could also be of interest:
Research Reports
Qualitative research into new pack design for Schweppes Shandy
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1977
Research Reports
Qualitative research report on three new 'top deck' test commercials
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 11, 1974
Research Reports
Quantitative consumer appraisal of Polaris carbonated drinks
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 11, 1974
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