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Realities in research and advertising

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

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Author: Jan Stapel

Abstract:

One of the realities of advertising research is continuous, usually syndicated, research on recognition and recall, and - roughly these last five years - of intent-to-buy. That seems to go on whatever the latest fashion in schools of thought (or schools of action) about producing advertising.

Jan Stapel

Author

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Advertising and marketing research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philippe De Vendeuvre

 

June 15, 1980

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De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


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Creativity and accountability in international advertising research

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Lorenz C. Andersen

 

June 15, 1988

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Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved June 02, 2025, from


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Financial service, brand realities

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Jack Paramore

 

May 1, 1996

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Citation

Paramore, J. (1996a, May 01). Financial service, brand realities . ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/financial-service-brand-realities-