Abstract:
The paper deals with the problems encountered and methods applied in carrying out a research assignment regarding the marketing of honey to the Middle East. The survey covered the whole area but concentrated on Saudi Arabia, Kuweit and Algeria considered to be representative of the Middle East both in terms of consumption habits and business environment. This case was selected because it had the advantages of incorporating several techniques and further more it covered a vast region at a cost that could be within the limits of most companies.
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