Selling Research Results Internally

Date of publication: July 30, 2021

Catalogue:

Company: Mars Wrigley

Abstract:

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.

Join Jessica Southard, Senior Insights Leader at Mars in this educational webinar. Jessica will share FIVE easy tips she learned throughout her 19 years of combined military and CPG experience to convert data and insights into highly distinct, memorable stories that are impossible to ignore and likely to drive action.

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