Abstract:
Insights
are not table stakes anymore and as an industry, it?s no longer about
sharing information, but motivating the organization and ultimately
people to take action. But how? Think like a marketer. Join
Jessica Southard, Senior Insights Leader at Mars in this educational
webinar. Jessica will share FIVE easy tips she learned throughout her 19
years of combined military and CPG experience to convert data and
insights into highly distinct, memorable stories that are impossible to
ignore and likely to drive action.