Abstract:

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to recover, we are often forced to compromise on many elements of a study to meet restricted budgets while still answering crucial research questions. In this presentation, we explore the topic of conducting research in non-native local languages as a means to cut costs, and the potential impact that this specific compromise may be having on qualitative insights.