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The contribution of research to corporate and strategic planning

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Göran Carstedt

Abstract:

The essence of Volvo's strategic guidelines about people is more a matter of leadership than money. The more one gives, the more one receives in return. People both inside and outside the company must be the two key priorities. The result will be both profits and glory for the organisation.

Göran Carstedt

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Research Papers

The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Richard S. Halpern

Company: The Coca-Cola Company

August 23, 1981

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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


Research Papers

Strategic planning is not dead but different

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Martin van Mesdag

 

June 15, 1983

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Citation

van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different


Research Papers

The contribution of research to strategic planning in the airport business

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Michael Poole

 

June 15, 1983

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Citation

Poole, M. (1983a, June 15). The contribution of research to strategic planning in the airport business. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-strategic-planning-in-the-airport-business


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Carstedt, G. (1985a, June 15). The contribution of research to corporate and strategic planning. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-strategic-planning-in-the-airport-business