The market for health and nutrition in China vs. the USA and India

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Author: Linda Klabacha


This paper focuses on the Chinese consumer, who they are, how they handle their health and nutrition and what kind of choices they make to create a healthy lifestyle for their families. Where applicable, the Chinese shoppers are compared with shoppers in India and the United States. The findings are based on the HealthFocus Trend Surveys conducted in 2000 and 2001.

Linda Klabacha


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