The role of research in corporate restructuring

Date of publication: September 1, 1989

Abstract:

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The model will then be used as the basis for describing differences in Cl practice between Japan and the West, using the case history method.

Marlyn (Mim) Ryan

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