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The role of research in corporate restructuring

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Marlyn (Mim) Ryan

Abstract:

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The model will then be used as the basis for describing differences in Cl practice between Japan and the West, using the case history method.

Marlyn (Mim) Ryan

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ryan, M. (. (1989a, September 01). The role of research in corporate restructuring. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-role-of-research-in-corporate-restructuring