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The role of research in corporate restructuring

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Marlyn (Mim) Ryan

Abstract:

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The model will then be used as the basis for describing differences in Cl practice between Japan and the West, using the case history method.

Marlyn (Mim) Ryan

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Blank, J. D. (1987a, June 15). The role of marketing research in corporate planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-corporate-planning


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Beswick and Smith (1991a, June 15). The role of research in developing Europeanwide corporate communications. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-role-of-research-in-developing-europeanwide-corporate-communications


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Flack, M. (1988a, June 15). Research in changing corporate markets. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-in-changing-corporate-markets


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Citation

Ryan, M. (. (1989a, September 01). The role of research in corporate restructuring. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-in-changing-corporate-markets