Abstract:
This paper shows how the findings were used to change the specifications for the buildings, incorporating into the design additional features found to be important to the potential users, to plan for the provision of additional facilities important to respondents, and to help shape the promotional material, the new brochure, and the video. Both the sales brochure and the video highlighted the research findings and stressed how the research had been used to fine-tune the planning of the whole project. Finally, the research findings were presented to potential buyers and letting agents at a series of breakfast meetings.
This could also be of interest:
Case Studies
The use of research in the development of tourist facilities
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Mary Short, Jonathan Wilkinson
 
June 15, 1983
Research Papers
Practical use of marketing research for area market development
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Tadaaki Funayama, Kazuari Ushikubo
Company: Research and Development Inc.
June 15, 1983
Research Papers
The marketing management of research and development
Catalogue: ESOMAR Congress 1966
Author: Max K. Adler
 
September 1, 1966
