Transforming Established Research

Date of publication: April 24, 2023

Catalogue: Latin America 2023

Abstract:

Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering the restrictions in place that limited in-person contact and mobility, traditional research methods were no longer effective. To overcome this challenge, Caracol Radio turned to Datexco and its innovative research methodology.

Felipe Cabrales Urdaneta

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Cesar Valderrama Nicholls

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Claudia Velasco Henao

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